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MASTER THE COMPLICATED WORLD OF FACEBOOK ADS
Join my Masterclass on Meta Ads!
Stop throwing money at advertising without knowing exactly what you’re doing.
99% of people create these beautiful ads (commercials), boost posts (cringe), and hyper target a perfect audience only to have the ads fail and be out hundreds or even thousands of dollars.
Your time and your money are precious resources, and it is so frustrating to waste both on running ads that have little to no return on investment.
It took me years, but I have finally mastered the process and I am so excited to share it with you so you can save your time and money.
A Peak into the Course
- Join the Slack Community!
- Lesson 1: Setting Up the Business Manager (4:23)
- Lesson 2: Adding the Pixel to a Shopify Site (4:57)
- Lesson 3: Adding the Pixel to Squarespace (0:49)
- Lesson 4: Adding CAPI with Stape.io (10:55)
- Lesson 5: Adding Organic Pages to Business Manager (2:05)
- Lesson 5.1 : Adding CAPI with Make.com + Stripe ADVANCED (17:37)
- Lesson 6: Meta Ads Policy (22:41)
- Lesson 7: How to Use the Ad Policy GPT (6:10)
- Lesson 8: Understanding FTC Compliance (15:00)
- Glossary of Terms
- Meta Set-Up Checklist
- Foundations Of Media Buying Quiz! 📝 (Optional)
- Introduction: Creatives That Scale (0:53)
- Lesson 1: Using the Competitive Analysis GPT (17:46)
- Lesson 2: Overview of Tiktok Creative Center (2:45)
- Lesson 3: Using Google Trends for Brainstorming (4:08)
- Lesson 4: Using the Review GPT (7:07)
- Lesson 5: Using the Creative Brief GPT (3:33)
- Lesson 6: Using the Viral Hook Generator GPT (4:18)
- Lesson 7: Using the Ad Copy Generator GPT (1:50)
- Lesson 8 - Part 1: Using Top Ad Styles Google Sheet (25:22)
- Lesson 8 - Part 2: Using Top Ad Styles Google Sheet (24:42)
- Lesson 9: Components of an Ad (10:31)
- Lesson 10: Ad Copy Frameworks (21:13)
- Lesson 11: Ugly Ads / Chameleon Ads (11:14)
- Lesson 12: UGC Content Checklist (21:17)
- Lesson 13: Using Canva for Bulk Ad Creation (2:27)
- Lesson 14 - Part 1: Creative Masterclass (32:06)
- Lesson 14 - Part 2: Creative Masterclass (26:53)
- TikTok Accounts to Follow
- Top Ad Styles
- Top Viral Hooks
- Creative Best Practices Quiz! 📝 (Optional)
- Lesson 15 - How to Create UGC Videos With AI (6:43)
- Lesson 1: Unpacking the Facebook Algorithm (31:01)
- Lesson 2: Simple Blueprint for Scaling Campaigns (13:29)
- Lesson 3: Creative Renaming and Organization (6:50)
- Lesson 4: Using the Ad Builder Google Sheet (9:40)
- Lesson 5 - Part 1: Set Up Campaign and Ad Sets (24:07)
- Lesson 5 - Part 2: Building the Ads (30:05)
- Lesson 6: Handling Rejected Ads (7:22)
- Meta Campaign Set Up Template
- Launch Strategy Quiz 📝 (Optional)
- Lesson 1: Setting Up Custom Rules (18:00)
- Lesson 2: The Facebook Rip Current (6:35)
- Lesson 3: Organic Strategy (8:58)
- Lesson 4: Adjusting Budgets (3:47)
- Lesson 5: A/B Testing (7:00)
- Lesson 6: Analysis Paralysis (0:39)
- Lesson 7 - Part 1: Media Buying Masterclass (33:17)
- Lesson 7 - Part 2: Media Buying Masterclass (37:20)
- Lesson 8 - Thank You 🙏 (1:43)
- Media Buying Strategy Quiz 📝 (Optional)
- NEW! CBO VS ABO (16:27)
Money may come and go, but we can never get back lost time.
With over a decade of experience and over $150 million dollars spent on running ads on Facebook, I will show you how to effectively spend on Facebook ads. Not only that, but I will teach you automation shortcuts so you can spend more time doing what you love.
Don't Take My Word For It
Meet Your Instructor
Hi! My name is Caleb Kruse or known as "Mr. Paid Social" on Tiktok. I've been buying ads on Meta and every other social media platform for over 10 years, managed over $150 Million in ad spend and tested over 50,000 ads in my career so far. In 2023 I quit my full time job and started making TikTok's, sharing everything I know about digital advertising, automation and AI. This course was created for newbies and seasoned experts. Loaded with over 10 hours of content, I can guarantee there's something in here for everyone.
Packed with Extras
Learn to Leverage AI 🤖
This course is packed with all my custom GPTs to help you write ad copy, brainstorm new images, understand Facebook Policy and so much more.
Top Creative Examples 🎨
Access to all my saved ad examples and swipe files. Get an inside look at creative that scales!
Templates & Guides 📝
I'm including all my templates and guides to get you up and running as fast as possible. Leverage my ad building strategy that has allowed me to scale thousands of ads.
👥 Lifetime Access to an Exclusive Membership Community 👥
A community where you can chat with other media buyers and entrepreneurs.
You'll gain access to a range of other people from beginners to some of the best media buyers out there. I engage regularly in the community to answer questions, give tips, and share news about media buying and automation.
We'll Cover It All!
THIS COURSE WILL PROVIDE YOU WITH NEW TOOLS, STRATEGIES, AND A FRAMEWORK TO HELP YOU SCALE YOUR ADS IN A SYSTEMATIC WAY.
While there are no guarantees in Facebook advertising, I have made tons of mistakes so that you don’t have to.
Whether you’re just getting started or an experienced media buyer, this course is for you. Now, I want you to understand, this course is not just the basics. I will provide you with in depth theory, strategy, creative ideas, and practical skills that you cannot find in most courses out there.
I spent months focused on dumping all of my knowledge into this course and designing it so you can get the most value possible.
If you’re a small business or a large, established business, this course has something for you. I wish I could meet with each and every one of you to address your individual needs, but I can't, so I jammed this course full of everything I could think of. I truly believe this has something for everyone.
You'll gain a whole range of skills...
- Setting up ad accounts 💻
- Creating pixels 👾
- Understanding policies and compliance ⚖️
- Utilizing organic strategy 📊
- Organizing campaigns 🗃️
- Creating effective ad copy 📝
- Understanding the Facebook algorithm 📈
- Campaign setup ✅
- Bidding methodologies 💸
- Targeting capabilities and pitfalls 🎯
- Scaling strategy 🚀
- Ad data and metric analysis 🧐
- And more...
Not only will I walk you through all of these essential steps in creating successful ad campaigns, I have made so many fun and exciting tools to help you automate and brainstorm. You know my passion is automating as much as possible, and I have created some really exciting GPTs that are included in this course. I’ve also included some of my dynamic live Google sheets and templates that are updated regularly. I want you to succeed so I am giving you all the tools I can think of to make that a reality.
I’M GIVING YOU ALL THE GOOD STUFF!
- Lifetime access to my Custom GPTs ($20/month value)
- Lifetime access to exclusive membership community ($20/month value)
- Top Ads Style Dynamic Google Sheet ($100 value)
- Viral Hooks Dynamic Google Sheet ($50 value)
- Meta Setup Checklist ($20 value)
- Meta Campaign Builder Template ($200 value)
- Glossary of All Things Meta Ads ($30 value)
- Ad Testing Phases Blueprint ($50 value)
- UGC How-to Cheat Sheet ($100 value)
- Ad Copy Framework Library ($50 value)
- Lifetime access to 40+ lessons ($10,000 value)
Over $10,600 of value for only $1,200
Learn to Scale Accounts
The Right Way
I've scaled numberous accounts over the years to as high as $3,000,000 a month. This can only happen with a proven system and methodology.
FAQ
Is this course for beginners?
I did my best to make this course accessible for everyone while still having advanced topics, tactics and templates. Whether you're a total newb or a seasoned pro, I truly believe there's something in here for everyone!
Will you be updating this course with new material?
Yes! The first couple months I will be taking in all the feedback from my students and adding in any needed content to help fill in the gaps!
Can I ask you questions? How?
There is a private group hosted by Teachable that you will gain immediate access to. I will be answering any questions and you will also get access to help from others within the group! I'm looking to build a community!
Does this course teach me how to get clients and run an agency?
Absolutely not! This is not one of the courses where the instructor makes false promises of wealth. I'm simply providing the framework. It's your decision on what to do with it.
Do you offer refunds?
All sales on digital products (courses, templates, documents, etc.) are final. While we do not offer refunds on digital products, we want you to feel free to reach out and express any grievances. I will take this feedback and implement changes where necessary, and we can work to find a solution that works for both of us.
Why make a course?
Honestly, these types of courses always make me cringe. Anyone with an "agency" can get all the how to's, go through the Meta Blueprint Course, repackage that and convince you that they have "the secret sauce".
The reality is that nobody has "the secret".
I made this course because I simply can't help everyone who reaches out to me.
While I offer 1:1 consulting, I know my time is limited and some people like to learn at their own pace. This allows me to share all of my knowledge at a much more affordable rate.
I can still offer tailored consulting for people who want to take things to the next level after this course.