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Media Buying Masterclass
Introduction
Intro Video (3:50)
Foundations for Media Buying: Getting Started in the Right Direction
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Lesson 1: Setting Up the Business Manager (4:23)
Lesson 2: Adding the Pixel to a Shopify Site (4:57)
Lesson 3: Adding the Pixel to Squarespace (0:49)
Lesson 4: Adding CAPI with Stape.io (10:55)
Lesson 5: Adding Organic Pages to Business Manager (2:05)
Lesson 5.1 : Adding CAPI with Make.com + Stripe ADVANCED (17:37)
Lesson 6: Meta Ads Policy (22:41)
Lesson 7: How to Use the Ad Policy GPT (6:10)
Lesson 8: Understanding FTC Compliance (15:00)
Glossary of Terms
Meta Set-Up Checklist
Foundations Of Media Buying Quiz! 📝 (Optional)
Creatives that Scale: The Ultimate Creative Deep Dive for Successful Advertising on Meta
Introduction: Creatives That Scale (0:53)
Lesson 1: Using the Competitive Analysis GPT (17:46)
Lesson 2: Overview of Tiktok Creative Center (2:45)
Lesson 3: Using Google Trends for Brainstorming (4:08)
Lesson 4: Using the Review GPT (7:07)
Lesson 5: Using the Creative Brief GPT (3:33)
Lesson 6: Using the Viral Hook Generator GPT (4:18)
Lesson 7: Using the Ad Copy Generator GPT (1:50)
Lesson 8 - Part 1: Using Top Ad Styles Google Sheet (25:22)
Lesson 8 - Part 2: Using Top Ad Styles Google Sheet (24:42)
Lesson 9: Components of an Ad (10:31)
Lesson 10: Ad Copy Frameworks (21:13)
Lesson 11: Ugly Ads / Chameleon Ads (11:14)
Lesson 12: UGC Content Checklist (21:17)
Lesson 13: Using Canva for Bulk Ad Creation (2:27)
Lesson 14 - Part 1: Creative Masterclass (32:06)
Lesson 14 - Part 2: Creative Masterclass (26:53)
TikTok Accounts to Follow
Top Ad Styles
Top Viral Hooks
Creative Best Practices Quiz! 📝 (Optional)
Lesson 15 - How to Create UGC Videos With AI (6:43)
Launch Strategy: Your Blueprint for Hacking the Algorithm
Lesson 1: Unpacking the Facebook Algorithm (31:01)
Lesson 2: Simple Blueprint for Scaling Campaigns (13:29)
Lesson 3: Creative Renaming and Organization (6:50)
Lesson 4: Using the Ad Builder Google Sheet (9:40)
Lesson 5 - Part 1: Set Up Campaign and Ad Sets (24:07)
Lesson 5 - Part 2: Building the Ads (30:05)
Lesson 6: Handling Rejected Ads (7:22)
Meta Campaign Set Up Template
Launch Strategy Quiz 📝 (Optional)
Test, Learn & Scale: Understand What Works and Replicate Success
Lesson 1: Media Buying Analysis (60:14)
Lesson 2: Audience Breakdowns (12:09)
Lesson 3: Customizing Facebook Reports (6:21)
Lesson 4: Building Custom Audiences (13:52)
Lesson 5: Frankenstein Ads (8:32)
Metric Formulas
Test & Learn Quiz 📝 (Optional)
Advanced Media Buying Strategy: 10 Years of Media Buying Strategy on a Platter
Lesson 1: Setting Up Custom Rules (18:00)
Lesson 2: The Facebook Rip Current (6:35)
Lesson 3: Organic Strategy (8:58)
Lesson 4: Adjusting Budgets (3:47)
Lesson 5: A/B Testing (7:00)
Lesson 6: Analysis Paralysis (0:39)
Lesson 7 - Part 1: Media Buying Masterclass (33:17)
Lesson 7 - Part 2: Media Buying Masterclass (37:20)
Lesson 8 - Thank You 🙏 (1:43)
Media Buying Strategy Quiz 📝 (Optional)
NEW! CBO VS ABO (16:27)
Resources: Find All of the Extras Here
Join the Slack Community!
Meta Campaign Set Up Template
Glossary of Terms
Meta Set-Up Checklist
Metric Formulas
TikTok Accounts to Follow
Top Ad Styles
Top Viral Hooks
Custom GPTs
Cruising Altitude
Crusing Altitiude GIF
The Media Buying Cycle
Creative Testing Campaign Blueprint
Lesson 5: Adding Organic Pages to Business Manager
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