Lesson Summary

Welcome to Caleb's Facebook course, where he shares his extensive experience of over 10 years and $150 million spent on ads. The course aims to equip you with new tools, tactics, and a systematic framework for scaling your ads effectively. Whether you are new to media buying or have experience, there's something to learn here.

Throughout the course, Caleb covers:

• Setting up ad accounts
• Creating pixels and adding billing information
• Understanding Facebook policy and legal compliance
• Utilizing the Facebook conversions API
• Organizational tactics like naming conventions and folder structures
• Creative aspects including ad examples, components, and ad copy
• Strategies for brainstorming, competitor analysis, and leveraging tools like Google Trends
• Sourcing user-generated content and utilizing tools like Canva
• Understanding the Facebook algorithm and manipulating it
• Media buying strategies, campaign setup, bidding methodologies, and targeting capabilities
• Analyzing ad performance metrics and iterating on successful ads
• Scaling strategies such as duplicating ad sets and increasing budgets

Caleb also shares his GPTs, hooks library, swipe files, and various resources to help you improve your media buying skills. The course is packed with documentation and tools to support your learning and application of the material covered. Caleb's goal is to provide you with a comprehensive framework based on his successful strategies. Dive in and start unpacking the wealth of information Caleb has curated for you!