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Media Buying Masterclass
Introduction
Intro Video (3:50)
Foundations for Media Buying: Getting Started in the Right Direction
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Lesson 1: Setting Up the Business Manager (4:23)
Lesson 2: Adding the Pixel to a Shopify Site (4:57)
Lesson 3: Adding the Pixel to Squarespace (0:49)
Lesson 4: Adding CAPI with Stape.io (10:55)
Lesson 5: Adding Organic Pages to Business Manager (2:05)
Lesson 5.1 : Adding CAPI with Make.com + Stripe ADVANCED (17:37)
Lesson 6: Meta Ads Policy (22:41)
Lesson 7: How to Use the Ad Policy GPT (6:10)
Lesson 8: Understanding FTC Compliance (15:00)
Glossary of Terms
Meta Set-Up Checklist
Foundations Of Media Buying Quiz! 📝 (Optional)
Creatives that Scale: The Ultimate Creative Deep Dive for Successful Advertising on Meta
Introduction: Creatives That Scale (0:53)
Lesson 1: Using the Competitive Analysis GPT (17:46)
Lesson 2: Overview of Tiktok Creative Center (2:45)
Lesson 3: Using Google Trends for Brainstorming (4:08)
Lesson 4: Using the Review GPT (7:07)
Lesson 5: Using the Creative Brief GPT (3:33)
Lesson 6: Using the Viral Hook Generator GPT (4:18)
Lesson 7: Using the Ad Copy Generator GPT (1:50)
Lesson 8 - Part 1: Using Top Ad Styles Google Sheet (25:22)
Lesson 8 - Part 2: Using Top Ad Styles Google Sheet (24:42)
Lesson 9: Components of an Ad (10:31)
Lesson 10: Ad Copy Frameworks (21:13)
Lesson 11: Ugly Ads / Chameleon Ads (11:14)
Lesson 12: UGC Content Checklist (21:17)
Lesson 13: Using Canva for Bulk Ad Creation (2:27)
Lesson 14 - Part 1: Creative Masterclass (32:06)
Lesson 14 - Part 2: Creative Masterclass (26:53)
TikTok Accounts to Follow
Top Ad Styles
Top Viral Hooks
Creative Best Practices Quiz! 📝 (Optional)
Lesson 15 - How to Create UGC Videos With AI (6:43)
Launch Strategy: Your Blueprint for Hacking the Algorithm
Lesson 1: Unpacking the Facebook Algorithm (31:01)
Lesson 2: Simple Blueprint for Scaling Campaigns (13:29)
Lesson 3: Creative Renaming and Organization (6:50)
Lesson 4: Using the Ad Builder Google Sheet (9:40)
Lesson 5 - Part 1: Set Up Campaign and Ad Sets (24:07)
Lesson 5 - Part 2: Building the Ads (30:05)
Lesson 6: Handling Rejected Ads (7:22)
Meta Campaign Set Up Template
Launch Strategy Quiz 📝 (Optional)
Test, Learn & Scale: Understand What Works and Replicate Success
Lesson 1: Media Buying Analysis (60:14)
Lesson 2: Audience Breakdowns (12:09)
Lesson 3: Customizing Facebook Reports (6:21)
Lesson 4: Building Custom Audiences (13:52)
Lesson 5: Frankenstein Ads (8:32)
Metric Formulas
Test & Learn Quiz 📝 (Optional)
Advanced Media Buying Strategy: 10 Years of Media Buying Strategy on a Platter
Lesson 1: Setting Up Custom Rules (18:00)
Lesson 2: The Facebook Rip Current (6:35)
Lesson 3: Organic Strategy (8:58)
Lesson 4: Adjusting Budgets (3:47)
Lesson 5: A/B Testing (7:00)
Lesson 6: Analysis Paralysis (0:39)
Lesson 7 - Part 1: Media Buying Masterclass (33:17)
Lesson 7 - Part 2: Media Buying Masterclass (37:20)
Lesson 8 - Thank You 🙏 (1:43)
Media Buying Strategy Quiz 📝 (Optional)
NEW! CBO VS ABO (16:27)
Resources: Find All of the Extras Here
Join the Slack Community!
Meta Campaign Set Up Template
Glossary of Terms
Meta Set-Up Checklist
Metric Formulas
TikTok Accounts to Follow
Top Ad Styles
Top Viral Hooks
Custom GPTs
Cruising Altitude
Crusing Altitiude GIF
The Media Buying Cycle
Creative Testing Campaign Blueprint
Creative Best Practices Quiz! 📝 (Optional)
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